At its core, Virtual Production is an innovative approach to film and video creation. Gone are the days of solely relying on the old 'green screen' method. Imagine a technique that brings backgrounds to life during the shoot, rather than in post-production. Enter VP: a technology that uses LED walls to project realistic backdrops as scenes unfold, giving an illusion of shooting 'on-site'. It's like the age-old method where films displayed driving scenes using projection screens behind cars. But now, courtesy of LED lighting and 'camera tracking', the backdrops move synchronously with the camera movements, enhancing realism.

"The Mandalorian", the highly-acclaimed series, pioneered this technique, leveraging the expansive sound stage at Industrial Light and Magic, USA. Today, the technology's foundation lies in the 'Unreal Engine', a prominent 3D game engine used in contemporary video games. This shift means there's an expanding pool of experts with the requisite skills to create these virtual sets.

Yet, mastering VP isn't a walk in the park. It demands a cocktail of expertise. Traditional Film and TV skills are a must, but proficiency in LED wall tech from live productions and a knack for game technology are indispensable.

At PYTCH, we're at the forefront of this revolution. Located in Bristol, our studio offers state-of-the-art Virtual Production services, aiding in the creation of TV commercials, game shows, and launch videos.

With its versatility, VP's potential is boundless. From TV Commercials to Game Shows and Keynotes, PYTCH has been instrumental in leveraging this technology for a myriad of projects.